Twitter

Athletes Use of Social Media in the Olympics

As Sochi prepared to host many olympics athletes from all over the world, they weren’t ready for the negative social media that they got right away. Many of the journalists who traveled to Sochi were disappointed with what they were arriving to. Several journalists tweeted that only 6 of the 9 hotels that were set aside for the journalists were ready for them and many didn’t have rooms finished or water to use. This lead to the creation of #SochiProplems and @SochiProblems on Twitter. Even before they arrived, one of the Olympic Committee members told journalists that the use of social media would result in them losing their credentials and those caught using social media would be banned from the winter games. This forced the Olympic Committee to clarify their stance and later said they encourage the use of social media. All this negativity wasn’t the way that Sochi wanted to start the Olympic games off with. 

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However, the athletes use of social media more than made up for the negativity that it started out with. I followed Ryan Miller, the Team USA goalie, throughout the Olympics and his use on his Twitter account. He posted many pictures throughout the Olympics, anything from getting ready to leave the US for Russia, to the new gear he got for the Olympics and his dog wearing his goalie mask. It was really entertaining to see his posts throughout the Olympics because it gave you a unique insight into what the USA Hockey team was doing on a daily basis as well as what he was doing. I really enjoyed seeing the different pictures that he posted because it made me feel like I was actually there for a moment through those pictures. Ultimately, this was his goal, to use Twitter to connect with friends, fans, and family who couldn’t make the trip and still make them all feel like they could share his experiences that he was having. 

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I really enjoyed how he used social media to connect to fans. I think athletes use of social media is great because it allows for there to be a more personal connections to fans like myself. The question I have is does athletes use of social media make you feel like you have a more personal connection with that athlete because of their pictures, etc?

 

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Did Christin Cooper go too far?

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Bode Miller is a six time medal winner for the winter games in alpine skiing. After winning the Bronze medal this year in Sochi, Miller was interviewed by Christin Cooper. Cooper is an interviewer for NBC news. The interview with Cooper wasn’t like other interviews; this one was emotional and upsetting. Miller had been asked multiple questions from Cooper and brought up his brother who had passed away last year. Miller shed a few tears after talking about his brother who was thought to have had a seizure after a motorcycle accident.

There was controversy after this interview about Cooper pushing the limit with this interview and making Miller upset about his brother. Miller then tweeted “Thanks for all the support, today was one of the most emotional days of my life. I miss my brother.” The following tweet then said “I appreciate everyone sticking up for me. Please be gentle w christin cooper, it was crazy emotional and not her fault. #heatofthemoment.”

There were a lot of retweets and favorites when Miller posted this to Twitter. This is a perfect way that the athletes can talk back to the public by using social media in case this situation might have been misinterpreted. In this case many people thought that Cooper was in the wrong, but like Miller said it was the heat of the moment. The last tweet that was sent from Miller about the interview was, “My emotions were very raw, she asked the questions that every interviewer would have, pushing is part of it, she wasn’t trying to cause pain.”

Miller uses twitter to express his thoughts about the issue to help people understand that Cooper wasn’t in the wrong with her questioning.

 

Lolo Jones, World Class Social Media Athlete

McDonald's Cheers To Sochi Athlete Event

If there is one person you should follow during the summer or winter Olympics it is definitely the star hurdler turned bobsled competitor Lolo Jones. Jones utilizes social media better than any athlete I have seen so far and she uses it across multiple platforms.

Through the Sochi games alone Jones used Twitter, Facebook, Vine and Instagram throughout the two weeks in Russia with her activity being lower during days she had to compete. Her social media antics are typically light hearted and fun to view and were especially refreshing to see while there were so many negative stories coming out of Russia during the 2014 Winter Olympics.

Jones not only did well with posting her on her own but she also replied to and retweeted people from back home that were wishing her luck which fans enjoy to see because it makes a world class athlete such as Jones seem more relatable and down to earth which you do not always get out of people with fame. The only way keeping an eye on her social media presence could have been more entertaining is if her team would have medalled along side the silver medal team from the United States, Elana Meyers and local Olympic athlete Lauryn Williams.

Below are some examples of her posts from Sochi that I found entertaining. I’m sure there will be more to see from her when she is not too busy training to get back in shape for the 2016 Summer Olympics.

Resume Updated

https://twitter.com/lolojones/status/436616397431775233

Visualization preparation for Olympics: Bobsled Pilots vs Brakeman

#danceoff

Tumblr User Sends “Girls” star to Sochi

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Girls star Shoshanna Shapiro’s face can be found all over Sochi! Competing in events like luge, figure skating, and ski jumping. Expect not literally, but thanks to the Tumblr Shoshi Games 2014 Girls fan’s can enjoy humorous photos of their favorite character.

Girls is an American television series that premiered on HBO in 2012. The show follows 4 girls in their 20’s living in New York City. Each girl has their own unique personality, like Shoshanna (Zosia Mamet). She’s a mathematics major at New York University. She’s a 21 year old virgin who can be described as rigid and cold…. which people are recognizing as irony with her photos on the COLD SNOWY SLOPES of Sochi!

Here is Shoshanna in action:

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(images via Tumblr)

Here’s the show creator’s take on The Shoshi Games:

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(image via Twitter)

Social media enables individuals to share their unique thoughts and creations with the possibility of going viral. Thanks to the power of sharing, retweeting, reblogging, etc. unique users are getting discovered. The Shoshi Games is comical way to connect two very different things together, a TV comedy-drama with a universal event. With the new electronic age celebrities, brands, and athletes are utilizing social media platforms as a powerful micro-blogging tool.  Lena Dunham is a prime example by giving her blessing for the Tumblr  account via Twitter.

I found these pictures hilarious and memorable. I personally love this TV series and the Shoshanna’s facial expressions are fitting not only to her character but the photo! Do you know any other TV series doing something similar?

CHECK OUT THE SHOSHI GAMES ON TUMBLER FOR MORE ENTERTAINMENT: http://shoshigames.tumblr.com/

From Sochi to Stardom

Now that the 2014 Winter Olympic games are over, it is clear that Sochi not only set the stage for athletes to be watched during their events; the eyes were also now on social media.  From simple selfies, wolf hoaxes, being trapped in bathrooms, and everything in between, the social media presence was one that has never been seen before for an Olympic games.

If you were not paying particular attention to the games, you might think that “being trapped in bathrooms” was a misprint, but it definitely happened.  U.S. bobsledder Johnny Quinn was taking a shower and when the door either became locked or jammed, trapping the Olympian inside.  Quinn then “used his bobsled push training” to escape from the bathroom, destroying the door to escape.  The bobsledder took to Twitter to share his experience, saying “I knew when I posted that photo I’d probably get a couple of retweets, a couple of funny comments, but nothing to the extent of what has happened.”  The post has received tens of thousands of favorites and retweets, making Quinn an overnight viral sensation.

Ski slopestyle silver medalist Gus Kenworthy also made a splash on Twitter, with maybe the biggest “aww” moment of the Olympics, especially for dog lovers.  Kenworthy posted pictures of himself with stray dogs, with one in particular gaining attention.  The picture is of him sleeping with his medal that he earned, and one of the puppies that he is adopting, Rosa, draped on his chest.  Kenworthy as since finalized arrangements to adopt five dogs from Sochi, four puppies and their mother.  Between winning the silver medal, and all of the great publicity from his Twitter, Kenworthy had himself an Olympics to remember.

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It was not only the newcomers that added to their followers, however.  U.S. hockey player T.J. Oshie of the St. Louis Blues, who had the big shootout performance against Russia, saw himself become an even bigger and more recognized star in the hockey world, gaining 130,000 followers since his performance.

The unique combination of social media and the Olympics this year has propelled many athletes into the worldwide spotlight, whether they won multiple medals or none at all.  This shows the great impact that social media has had on sports, and most other topics in the world.

#SochiProblems Reveals Real Problems in Sochi, Russia

Journalists, Olympians, and tourists took to #SochiProblems on Twitter to reveal the poor conditions they’ve experienced in Sochi, Russia for the Olympic Games the past two weeks.

Although the hashtag and account (@SochiProblems) are meant to be humorous, did the tweets reveal actual concern for the problems in Russia? Should journalists have taken the time to report on such poor conditions in post-Soviet Russia? Maybe all of this is just a cultural misunderstanding. Maybe living conditions were the last thing on the government’s minds, granted Russia was facing other major problems like terrorist threats and anti-gay attacks.

Here are some examples of such tweets from journalists who stayed in Sochi:

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If accommodations made for journalists and olympians were so poor, what are the living conditions for the rest of the population? Russia seemed to unintentionally portray themselves as a third-world country, possibly an indication of a much greater issue.

The Twitter handle @SochiProblems currently has 325K followers. Throughout the Olympic Games, the account has tweeted and retweeted comical tweets about the unfortunate conditions. More users seem to focus on making fun of the conditions rather than show concern, which has been insulting to many Russians.

Numerous articles have stated that #SochiProblems is more of an embarrassment for America than it is for Russia because of ignorance. (Here’s one article: http://www.policymic.com/articles/81663/sochiproblems-is-more-of-an-embarrassment-for-america-than-it-is-for-russia).

Whether the hashtag leads to funny tweets or not, in the end it reveals possible living condition problems in Sochi, Russia. Should such conditions be ignored by the rest of world or is our duty to report about it?

No Cable? No Problem! Stay Tuned on Twitter

Like the majority of college students in the world, I am a little low on monetary funds and have had to make some tough financial choices throughout my four years. For instance, I now only allow myself to purchase things that are on sale, sometimes I even cut coupons! One of the more difficult choices I’ve made to save money was deciding to forgo cable. I know, I know, how does she do it you ask? Well, I accomplish this feat with a great deal of Netflix and a little bit of mooching off of my friends.  However, when it came to the winter Olympics, spending every day at a friend’s house monopolizing their TV was not an option.

Luckily, the Olympics took to social media and cable was no longer a necessity to stay up-to-date on the games!

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@Sochi2014 is a twitter account created to constantly update followers on every aspect of the Winter Games. The account tweeted and posted pictures pertaining to every aspect of the Winter Games including:

  • the opening ceremony
  • the closing ceremony
  • the Sochi 2014 Bear
  • daily schedule
  • scores
  • standings
  • countdowns to events

And so much more!

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Above is an example of a daily schedule @Sochi2014 posted for its followers. Its readability and accessibility made it convenient for anyone to view and download any time of day.

@Sochi2014 also utilized hashtags and Olympian’s usernames enabling its followers to view their favorite topics and stay current on their favorite athletes:

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As well as their favorite teams:

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We are all aware that social media and the internet in general, are becoming increasingly influential and necessary to our everyday lives. However, witnessing the reach and capability of social media as a communication outlet, specifically in regards to the Olympics, still ceases to amaze me.

Without cable, I have managed to stay tuned to every event and outcome of the Sochi 2014 Winter Olympics. What are your views on using social media to stay current on the Olympic Games? Is it just as effective, if not more, than watching each event live?

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Early in the olympics a lot of the top events got a ton of media coverage. The games started on Feb. 6, 2014 in Sochi, Russia. Early on was the first ever snowboarding slopestyle games. With heavy coverage going on during the final run new comer and male snow boarder Sage Kotsenburg pulled out a great run and won his first gold medal.

Most of these athletes have twitter accounts to respond to any fans asking them questions or thanking them for wishing them luck on the next run.With winning on an international field comes a little fame to it. How many followers did Sage receive after winning Olympic gold? From Feb. 5th (When preliminaries started) to Feb. 13th he had gotten 54,421 new followers (7,425-61,846)! The crazy thing is that he didn’t even receive the most followers of all Olympic athletes competing. Shaun White, one of the best snow boarders of all time received over 80,000 in the same span! He already had over a million followers to boot. And what’s crazier about all of this is that he didn’t even win his best event (half-pipe). He didn’t even medal! He got fourth and still gained all these followers.

From what I have noticed is that there might be a secret formula on how to gain followers. It is just about being yourself and if you become great at what you do, they will follow. Seriously, people like to follow winners. I do at least. These Olympics put these athletes on pinnacles because they are the best of the best and when they represent your country well and succeed everyone wants to be apart of that. Even if you have already made a name for yourself and don’t succeed every time people will still support that person.

My question for you guys is “Does success play the biggest role in obtaining twitter followers or is it more then that?”

 

 

Kate Hansen Cries Wolf

SOCHI, Russia- U.S. Luger, Kate Hansen has spotted a “wolf” in the halls of her Sochi Dorm room.  The Olympic athlete released a 17 second video on YouTube, showing the “wolf” wondering through the halls of the dorm.Image 

Here is the official video: https://www.youtube.com/watch?v=3qZA-xOeQmE

Hansen tweeted the link to the video on her Twitter account.  The YouTube video has had over 1 million views, and more than 1,100 people have commented on the video stating whether they believe it is real wolf or just a stray dog.  Russia has been struggling with stray dogs in the area around the Olympic Games.  However, Hansen did not believe it was a stray dog and asked her 20,000 Twitter followers what they thought about the so called wolf.  In addition to reaching Hansen’s Twitter followers, the video has been shown all over media-outlets.  Some people think it is real, while others believe it was just a hoax.

Recently, reports have shown that the video was in fact a real wolf.  However, the wolf was not a Russian wolf.  In fact, the wolf was an American wolf.  You may ask, well what was an American wolf doing in Sochi, Russia?  The answer to that question is simple.   The wolf was not in Sochi.  In fact, the wolf was filmed in America walking on a set that resembled the dorms in Sochi. 

Now the question is who would do such a thing?  Was it Kate Hansen?  To an extent, the prank was partially executed by Kate Hansen.  Hansen was working with comedian, Jimmy Kimmel throughout the whole process.  Jimmy Kimmel has been known to be the mastermind behind many viral video pranks.  Jimmy Kimmel revealed the prank on his show and proved how American news can go viral in a matter of minutes, even if the news is not actually true.

Here is the link to the “Wolf” Prank being revealed: https://www.youtube.com/watch?v=hze_6-f5KNA#t=113

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Sochi Winter Olympics @OHT

 

@OHT is the twitter Handle for One Hour Translation, a professional translation service backed by 15,000 professional HUMAN translators! @OHT offered services for free surrounding the Winter Olympics in Sochi.

The service proved to be a success. It was promoted by Mashable, SD Times, Fast Company and more. The Israeli app proved to be popular, ranking number one by the British Telegraph.

So what made @OHT so trendy during the winter Olympics? One Hour Translation offered free services to twitter users who were seeking to understand any phrase, sign, tweet, etc. that was in another language and it was simple to do and responses were fast. One Hour Translation released a statement that the services would be available for free during the winter Olympics. From athletes, reporters and visitors in Sochi, to fans at home anyone could tweet a phrase to @OHT followed by the language they would like it to be translated in to and receive a rapid response.
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With the service open to everyone from start to finish of the Winter Olympics, Ofer Shoshan, CEO of One Hour Translation was seeking none other than success in marketing of his brand, and why should he?

With the Olympics being an international sporting event and a global economy severely lacking in communication skills and language translation @OHT was sure to make a social media statement by offering free services.

Over all I have to say that the One Hour Translation marketing platform during the Winter Olympics was a great idea for PR, and from what I can tell proved to be successful, at least by the British Telegraph.

Did you know about the convenient handle on twitter, @OHT?

Did you use the service or did you find another service to be more useful?