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Viral Sochi Olympic Stories

Throughout the Sochi Olympics, as there is with any long-lasting event, there were many different social media things happening. NBC has posted on their website a list of the top 10 viral Olympic stories from Sochi.

Here is a more condensed version of those stories in terms of the social media aspects of them. Also, this only covers a few of the stories.

The first story came from Twitter and Facebook. Journalists covering the Sochi Olympics live-tweeted their hotel horror stories, which then attracted Facebook interactions. After over 400,000 interactions, #SochiFail was created. Someone even created a Twitter handle entitled @SochiProblems. The journalists’ live-tweeting contained information about brown water and broken elevators. I think it’s safe to say that any journalist covering the Sochi Olympics had a tough time.

The second story was also on Twitter. U.S. bobsledder Johnny Quinn, after taking a shower, was locked inside his hotel room’s bathroom. Quinn had no phone to call for help, so he punched a hole threw the door, climbed out, and then  went onto Twitter to share his experience. Quinn posted a photo of the bathroom door, and that tweet has over 29,000 retweets. Quinn said that because he had no phone, he had that use his bobsled push training to get out. Quinn once again had bad luck in Sochi. He got stuck on an elevator. This occurrence spawned #Quinning.

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T.J. Oshie scores the winning goal against Russia.

Probably the most exciting part of the Sochi Olympics for the U.S. was their hockey team’s victory over Russia. T.J. Oshie, who plays for the St. Louis Blues, scored the game-winning goal against Russia. Within hours of that goal, the St. Louis Blues’ Twitter handle gained 130,000 followers. President Barack Obama even tweeted a congratulations for Oshie and the U.S. hockey team.

Those are just three of the many things that happened during the Sochi Olympics. I think that social media is evolving and growing every day, and these occurrences are good examples of that. People watch and live-tweet during events constantly. That’s not a new phenomenon, but it’s definitely growing at a high-rate.

My question is, what do you think was the most popular event at the Sochi Olympics in terms of social media?

Closing Ceremonies Successful?

The Opening and Closing ceremonies are a time that countries come together and celebrate.  It is a time where the whole world keeps their eyes on the television to see what exciting things will happen. The opening ceremonies were great and since some malfunctions took place (the non-opening ring) Sochi wanted to make the closing ceremonies memorable and fully functional.

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It started with Russia poking fun at no other than their own opening ceremony. When dancers of all ages took to the floor to start off the ceremony they formed many shapes, the most memorable being the Olympic rings. To make everyone laugh a group of dancers stayed closed while the others opened just like the malfunction that happened at the opening games.

After that, the countries all came in as one and watched the rest of the ceremony which included, a giant piano concert, a giant bear crying, and the spectacular firework display at the end. I personally was creeped out by the bear because imagine that coming up to you and gesturing you to hang out with him. I just don’t trust giant animals. Back to the games, the piano concert consisted of 62 pianists that played “Piano Concert Number 2” and incorporated ballerinas. The fireworks throughout and at the end of the ceremony were my favorite part. They were breathtaking to watch on the television I could only imagine what it was like to see them in person.

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All in all I think the closing ceremony was extremely successful. I enjoyed watching it and although the scary bear crying during the extinguishing of the flame I think they did a very good job.

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All in all I think the closing ceremony was extremely successful. I enjoyed watching it and although the scary bear crying during the extinguishing of the flame I think they did a very good job.

Lolo Jones, World Class Social Media Athlete

McDonald's Cheers To Sochi Athlete Event

If there is one person you should follow during the summer or winter Olympics it is definitely the star hurdler turned bobsled competitor Lolo Jones. Jones utilizes social media better than any athlete I have seen so far and she uses it across multiple platforms.

Through the Sochi games alone Jones used Twitter, Facebook, Vine and Instagram throughout the two weeks in Russia with her activity being lower during days she had to compete. Her social media antics are typically light hearted and fun to view and were especially refreshing to see while there were so many negative stories coming out of Russia during the 2014 Winter Olympics.

Jones not only did well with posting her on her own but she also replied to and retweeted people from back home that were wishing her luck which fans enjoy to see because it makes a world class athlete such as Jones seem more relatable and down to earth which you do not always get out of people with fame. The only way keeping an eye on her social media presence could have been more entertaining is if her team would have medalled along side the silver medal team from the United States, Elana Meyers and local Olympic athlete Lauryn Williams.

Below are some examples of her posts from Sochi that I found entertaining. I’m sure there will be more to see from her when she is not too busy training to get back in shape for the 2016 Summer Olympics.

Resume Updated

https://twitter.com/lolojones/status/436616397431775233

Visualization preparation for Olympics: Bobsled Pilots vs Brakeman

#danceoff

Tumblr User Sends “Girls” star to Sochi

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Girls star Shoshanna Shapiro’s face can be found all over Sochi! Competing in events like luge, figure skating, and ski jumping. Expect not literally, but thanks to the Tumblr Shoshi Games 2014 Girls fan’s can enjoy humorous photos of their favorite character.

Girls is an American television series that premiered on HBO in 2012. The show follows 4 girls in their 20’s living in New York City. Each girl has their own unique personality, like Shoshanna (Zosia Mamet). She’s a mathematics major at New York University. She’s a 21 year old virgin who can be described as rigid and cold…. which people are recognizing as irony with her photos on the COLD SNOWY SLOPES of Sochi!

Here is Shoshanna in action:

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(images via Tumblr)

Here’s the show creator’s take on The Shoshi Games:

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(image via Twitter)

Social media enables individuals to share their unique thoughts and creations with the possibility of going viral. Thanks to the power of sharing, retweeting, reblogging, etc. unique users are getting discovered. The Shoshi Games is comical way to connect two very different things together, a TV comedy-drama with a universal event. With the new electronic age celebrities, brands, and athletes are utilizing social media platforms as a powerful micro-blogging tool.  Lena Dunham is a prime example by giving her blessing for the Tumblr  account via Twitter.

I found these pictures hilarious and memorable. I personally love this TV series and the Shoshanna’s facial expressions are fitting not only to her character but the photo! Do you know any other TV series doing something similar?

CHECK OUT THE SHOSHI GAMES ON TUMBLER FOR MORE ENTERTAINMENT: http://shoshigames.tumblr.com/

Shaun White. No medal, even more problems.

Shaun White lands on just more than snow at the Olympics at Sochi

Shaun White lands on just more than snow in the Olympics at Sochi

Who was the most tweeted and posted about athlete during the 2014 Sochi Olympics? Most of us would think the American hockey hero T.J. Oshie from his heroic game against the Russians. Maybe, one of the many athletes who took home a medal for the USA. None of them were as big or blew up social media as much as Shaun White the snowboarder did.

 

Shaun White was the first big controversal story of the 2014 Sochi Olympics. When he decided to drop out of the slopestyle snowboarding event because of a “wrist injury” that occurred during a training session. He told the media and his fans that he wanted to focus on the half-pipe event. An olympic event White has won the past two gold medals in. *No olympic Winter athlete has ever won three straight gold medals in one event*. White ended up placing fourth in the half-pipe and lost his chance at olympic history.

 

Instead White made history in a different way, Facebook history. White was the most mentioned/posted athlete during the olympics on Facebook. What does that truly say to us as a society? So many athletes with incredible background stories, the great games played, and records being broke during the olympics. We tend to enjoy to talk about the disappointment and agony of defeat. We are also a society that has become “what have you done lately” instead of looking at a person’s full career.

White now instead of embracing olympic history must embrace all the angry snowboarders for his decisions this past olympics. The snowboarders made their feelings very clear during the time of the announcement of dropping out of the slopestyle event. He must now face those fellow snowboarders in person and on Facebook and Twitter.

#SochiProblems Reveals Real Problems in Sochi, Russia

Journalists, Olympians, and tourists took to #SochiProblems on Twitter to reveal the poor conditions they’ve experienced in Sochi, Russia for the Olympic Games the past two weeks.

Although the hashtag and account (@SochiProblems) are meant to be humorous, did the tweets reveal actual concern for the problems in Russia? Should journalists have taken the time to report on such poor conditions in post-Soviet Russia? Maybe all of this is just a cultural misunderstanding. Maybe living conditions were the last thing on the government’s minds, granted Russia was facing other major problems like terrorist threats and anti-gay attacks.

Here are some examples of such tweets from journalists who stayed in Sochi:

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If accommodations made for journalists and olympians were so poor, what are the living conditions for the rest of the population? Russia seemed to unintentionally portray themselves as a third-world country, possibly an indication of a much greater issue.

The Twitter handle @SochiProblems currently has 325K followers. Throughout the Olympic Games, the account has tweeted and retweeted comical tweets about the unfortunate conditions. More users seem to focus on making fun of the conditions rather than show concern, which has been insulting to many Russians.

Numerous articles have stated that #SochiProblems is more of an embarrassment for America than it is for Russia because of ignorance. (Here’s one article: http://www.policymic.com/articles/81663/sochiproblems-is-more-of-an-embarrassment-for-america-than-it-is-for-russia).

Whether the hashtag leads to funny tweets or not, in the end it reveals possible living condition problems in Sochi, Russia. Should such conditions be ignored by the rest of world or is our duty to report about it?

#CheersToSochi, Some People are Not “Lovin It”

There’s no doubt, we all know Russia’s views about the LGBT community, which has been clearly showcased for the 22 Winter Olympics in Sochi, Russia. This of course has spiked a heated issue within the LGBT community where many people have openly voiced boycotting the Olympics in its entirety.

But, it hasn’t stopped there. Major sponsors of the Olympics, such as McDonald’s have gotten the wrath from individuals all over. People think the corporations support Russia’s views because they have signed on to be sponsors. That is not the case! Inevitably the companies are sponsors to help their brand, marketing and revenue on an international scale…nothing more!

Focusing specifically on McDonald’s, the corporation launched #CheersSochi on Twitter for people to write their support for those competing in the Olympics. However, this idea to boost Olympians confidence has turned into a way for people to further show their outrage about McDonald’s being a sponsor of the Olympics. The hashtag was later removed and #CheersToSochi was then created for people to continue their “hate.”

McDonald’s quickly responded to peoples’ tweets and concerns on the corporations website by saying the company support human rights and believe that the Olympics should be open to everyone without discrimination. The company also supports all those competing and wanted to use Twitter to simply inspire the athletes.

That statement, however, hasn’t stopped people using #CheersToSochi to bash the company for sponsoring the Olympics, which is also known as “hashtag hijacking.” It’s clear that peoples’ goals for their tweets are to show their distaste for what Russia stands for, in hopes to shed light into the LGBT community by using the hashtag #CheersToSochi.

In my opinion, I think McDonald’s is not at fault for anything, in fact, the company has shown its support for equality and tried to help our fellow Americans in Sochi by creating the hashtag in the first place. After McDonald’s posted the statement about equality on their website, people should have understood what the company stands for and stopped tweeting their anger. Instead, support Team USA with the hashtag!

So, I leave you, the reader, with the question, do you think McDonald’s supports Russia’s views?

[Photo Curtesy of Google Images]

[Photo Curtesy of Google Images]

[Photo Curtesy of Google Images]

[Photo Curtesy of Google Images

No Cable? No Problem! Stay Tuned on Twitter

Like the majority of college students in the world, I am a little low on monetary funds and have had to make some tough financial choices throughout my four years. For instance, I now only allow myself to purchase things that are on sale, sometimes I even cut coupons! One of the more difficult choices I’ve made to save money was deciding to forgo cable. I know, I know, how does she do it you ask? Well, I accomplish this feat with a great deal of Netflix and a little bit of mooching off of my friends.  However, when it came to the winter Olympics, spending every day at a friend’s house monopolizing their TV was not an option.

Luckily, the Olympics took to social media and cable was no longer a necessity to stay up-to-date on the games!

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@Sochi2014 is a twitter account created to constantly update followers on every aspect of the Winter Games. The account tweeted and posted pictures pertaining to every aspect of the Winter Games including:

  • the opening ceremony
  • the closing ceremony
  • the Sochi 2014 Bear
  • daily schedule
  • scores
  • standings
  • countdowns to events

And so much more!

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Above is an example of a daily schedule @Sochi2014 posted for its followers. Its readability and accessibility made it convenient for anyone to view and download any time of day.

@Sochi2014 also utilized hashtags and Olympian’s usernames enabling its followers to view their favorite topics and stay current on their favorite athletes:

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As well as their favorite teams:

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We are all aware that social media and the internet in general, are becoming increasingly influential and necessary to our everyday lives. However, witnessing the reach and capability of social media as a communication outlet, specifically in regards to the Olympics, still ceases to amaze me.

Without cable, I have managed to stay tuned to every event and outcome of the Sochi 2014 Winter Olympics. What are your views on using social media to stay current on the Olympic Games? Is it just as effective, if not more, than watching each event live?

Kate Hansen Cries Wolf

SOCHI, Russia- U.S. Luger, Kate Hansen has spotted a “wolf” in the halls of her Sochi Dorm room.  The Olympic athlete released a 17 second video on YouTube, showing the “wolf” wondering through the halls of the dorm.Image 

Here is the official video: https://www.youtube.com/watch?v=3qZA-xOeQmE

Hansen tweeted the link to the video on her Twitter account.  The YouTube video has had over 1 million views, and more than 1,100 people have commented on the video stating whether they believe it is real wolf or just a stray dog.  Russia has been struggling with stray dogs in the area around the Olympic Games.  However, Hansen did not believe it was a stray dog and asked her 20,000 Twitter followers what they thought about the so called wolf.  In addition to reaching Hansen’s Twitter followers, the video has been shown all over media-outlets.  Some people think it is real, while others believe it was just a hoax.

Recently, reports have shown that the video was in fact a real wolf.  However, the wolf was not a Russian wolf.  In fact, the wolf was an American wolf.  You may ask, well what was an American wolf doing in Sochi, Russia?  The answer to that question is simple.   The wolf was not in Sochi.  In fact, the wolf was filmed in America walking on a set that resembled the dorms in Sochi. 

Now the question is who would do such a thing?  Was it Kate Hansen?  To an extent, the prank was partially executed by Kate Hansen.  Hansen was working with comedian, Jimmy Kimmel throughout the whole process.  Jimmy Kimmel has been known to be the mastermind behind many viral video pranks.  Jimmy Kimmel revealed the prank on his show and proved how American news can go viral in a matter of minutes, even if the news is not actually true.

Here is the link to the “Wolf” Prank being revealed: https://www.youtube.com/watch?v=hze_6-f5KNA#t=113

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Sochi Winter Olympics @OHT

 

@OHT is the twitter Handle for One Hour Translation, a professional translation service backed by 15,000 professional HUMAN translators! @OHT offered services for free surrounding the Winter Olympics in Sochi.

The service proved to be a success. It was promoted by Mashable, SD Times, Fast Company and more. The Israeli app proved to be popular, ranking number one by the British Telegraph.

So what made @OHT so trendy during the winter Olympics? One Hour Translation offered free services to twitter users who were seeking to understand any phrase, sign, tweet, etc. that was in another language and it was simple to do and responses were fast. One Hour Translation released a statement that the services would be available for free during the winter Olympics. From athletes, reporters and visitors in Sochi, to fans at home anyone could tweet a phrase to @OHT followed by the language they would like it to be translated in to and receive a rapid response.
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With the service open to everyone from start to finish of the Winter Olympics, Ofer Shoshan, CEO of One Hour Translation was seeking none other than success in marketing of his brand, and why should he?

With the Olympics being an international sporting event and a global economy severely lacking in communication skills and language translation @OHT was sure to make a social media statement by offering free services.

Over all I have to say that the One Hour Translation marketing platform during the Winter Olympics was a great idea for PR, and from what I can tell proved to be successful, at least by the British Telegraph.

Did you know about the convenient handle on twitter, @OHT?

Did you use the service or did you find another service to be more useful?