Throughout the Sochi Olympics, as there is with any long-lasting event, there were many different social media things happening. NBC has posted on their website a list of the top 10 viral Olympic stories from Sochi.
Here is a more condensed version of those stories in terms of the social media aspects of them. Also, this only covers a few of the stories.
The first story came from Twitter and Facebook. Journalists covering the Sochi Olympics live-tweeted their hotel horror stories, which then attracted Facebook interactions. After over 400,000 interactions, #SochiFail was created. Someone even created a Twitter handle entitled @SochiProblems. The journalists’ live-tweeting contained information about brown water and broken elevators. I think it’s safe to say that any journalist covering the Sochi Olympics had a tough time.
The second story was also on Twitter. U.S. bobsledder Johnny Quinn, after taking a shower, was locked inside his hotel room’s bathroom. Quinn had no phone to call for help, so he punched a hole threw the door, climbed out, and then went onto Twitter to share his experience. Quinn posted a photo of the bathroom door, and that tweet has over 29,000 retweets. Quinn said that because he had no phone, he had that use his bobsled push training to get out. Quinn once again had bad luck in Sochi. He got stuck on an elevator. This occurrence spawned #Quinning.
Probably the most exciting part of the Sochi Olympics for the U.S. was their hockey team’s victory over Russia. T.J. Oshie, who plays for the St. Louis Blues, scored the game-winning goal against Russia. Within hours of that goal, the St. Louis Blues’ Twitter handle gained 130,000 followers. President Barack Obama even tweeted a congratulations for Oshie and the U.S. hockey team.
Those are just three of the many things that happened during the Sochi Olympics. I think that social media is evolving and growing every day, and these occurrences are good examples of that. People watch and live-tweet during events constantly. That’s not a new phenomenon, but it’s definitely growing at a high-rate.
My question is, what do you think was the most popular event at the Sochi Olympics in terms of social media?