No shirt, no shoes, no problem?

Don’t you think it would be a little too cold to pose for semi-nude photos on the top of a ski slope? Apparently Jackie Chamoun didn’t think so! The Lebanese Olympian skier got herself into a little publicity fiasco when pictures of her posing topless in her ski gear for an Austrian calendar. The photos were taken 3 years ago, but obviously surfaced once she was participating in the Olympics. The Lebanese minister of youth and sports ordered an investigation after hearing about the photos.

With all of the media uproar about the situation, some fans decided to show support for her during this time. After all, we all make mistakes, were all human. That’s when #stripforjackie came in to play. Tons of people took to twitter to express how they felt about the situation. Thousands of people took pictures of themselves clothed, nude, and semi-nude, posting them on social media with #SripForJackie attached to show their support. The campaign as a whole is called “I am not naked”

Personally, I see nothing wrong with her actions. People worship celebrities that go out and do risqué things every single day. Jackie decided one time to do something out of the norm and all of a sudden people make it out to seem like she’s an awful person. There are far worse issues going around all over the country, but everyone makes a big fuss about an athlete standing in the snow with her breasts out. To me, this whole ordeal just reinforced the fact that this world needs to get their priorities straight. This is an awesome campaign, and I hope to see Jackie take charge and go further with it.

Closing Ceremonies Successful?

The Opening and Closing ceremonies are a time that countries come together and celebrate.  It is a time where the whole world keeps their eyes on the television to see what exciting things will happen. The opening ceremonies were great and since some malfunctions took place (the non-opening ring) Sochi wanted to make the closing ceremonies memorable and fully functional.


It started with Russia poking fun at no other than their own opening ceremony. When dancers of all ages took to the floor to start off the ceremony they formed many shapes, the most memorable being the Olympic rings. To make everyone laugh a group of dancers stayed closed while the others opened just like the malfunction that happened at the opening games.

After that, the countries all came in as one and watched the rest of the ceremony which included, a giant piano concert, a giant bear crying, and the spectacular firework display at the end. I personally was creeped out by the bear because imagine that coming up to you and gesturing you to hang out with him. I just don’t trust giant animals. Back to the games, the piano concert consisted of 62 pianists that played “Piano Concert Number 2” and incorporated ballerinas. The fireworks throughout and at the end of the ceremony were my favorite part. They were breathtaking to watch on the television I could only imagine what it was like to see them in person.


All in all I think the closing ceremony was extremely successful. I enjoyed watching it and although the scary bear crying during the extinguishing of the flame I think they did a very good job.


All in all I think the closing ceremony was extremely successful. I enjoyed watching it and although the scary bear crying during the extinguishing of the flame I think they did a very good job.

What happens in Sochi, stays in Sochi… Not so much

In a generation of instant gratification, people can recieve news, clothes, pics, friends and even relationships in a small amount of time compared to when you had to wait for a letter to come to your mailbox or a phone call to come through the line. Many things have changed over the years and online dating is one of those. Do you think that you could take a leap of faith and leave it up to a match making computer to find true love? Some of your Olympic athletes did just that.


Tinder started in 2012. It is a location based application that has a main focus of bringing together people in your area that like you and yourself if you are interested. Even though the app is still fairly new in the market, its recent claim to fame is all from the 2014 Winter Olympians. The star of this Tinder uproar is slopestyle gold medalist Jamie Anderson. Her tweets and interviews with news outlets around the world brought the tinder outbreak to the world’s attention.


This is the first Olympic games that Tinder has had the opportunity to become a part of since their release date was after the Summer Olympics in London in 2012. Since the Olympic Games, tinder has seen a 400% day-over-day increase since the Opening ceremony Friday February 7. They have no way of saying exactly what percentage of users are Olympians but since the games Tinder and other online dating applications have seen great spikes. Tinder stated that they see lots of user spikes during big events such as music festivals and other events such as that. They expect to see the same user increase during the 2014 World Cup to be hosted in Brazil this coming summer. Will it catch as much attention as Tinder has over this past Olympics? I guess we shall wait and see if what happens in Brazil, stays in Brazil!

Why is Everyone Naked?

Jackie Chamoun, a Lebanese skier, has left her mark in the world of social media. After risqué photos of her were leaked onto the internet a whole social media campaign has started around her actions. #stripforjackie is a new social media campaign that has others taking off their clothes to support Chamoun and her choices. Three years ago, Jack Chamoun posed practically nude at a popular ski resort for an Austrian calendar. In one of the photos, her chest is covered by skis but their are others that show a more exposed Jackie. Upon the release of these photos, an investigation was launched by the Lebanese minister for sports and youth on the Lebanese Olympic Committee. Lebanese culture is one that is very conservative so these photos might have been a shock to many yet, there is evidence of other times Lebanese women have posed in a not so conservative way for publications such as Playboy Magazine.

Due to the commotion lebenease officials are making over the photo shoot, many choose to show their support for Chamoun by taking off their own clothes and “Stripping for Jackie”. The official name of the campaign is “I am not naked” and in the pictures taken by many people, they are holding a sign with the hashtag “strip for jackie” that cover up the parts of their bodies they wish to have unseen.

After reading many articles about the campaign, I believe the goal is to show that just because someone has a risqué photo shoot it doesn’t mean they are a bad person or that it makes them any less of a good athlete. A lot of people are also jumping to the idea of censorship in their country and this campaign addresses the issues. I found a quote on one of the websites I was looking at and I think it’s a good summary of a goal they have for this campaign. “Some women are beaten or killed, others are raped, and the media shifts their attention to a confident talented beautiful woman who represents her country at the Olympic games. This is about telling our “peers” to set their priorities straight. This is to fight censorship. This is for freedom.” this quote also showed me that there are pictures being post to stand up against domestic violence as well, so this campaign is being taken in a few different directions.

I think the hashtag is catchy, it has the word strip in it which can capture someone’s attention almost immediately because “stripping” is not something of any cultures norm. I also think that attaching a visual element onto the post makes it effective as well. It can say a lot more than the words can because a person who has the courage to show themselves in front of a camera AND online in front of everyone is very bold. 

Now, my question is, would people in America do the same for an olympian who took risqué photos or would we be quick to assume the worst of them?


Lolo Jones, World Class Social Media Athlete

McDonald's Cheers To Sochi Athlete Event

If there is one person you should follow during the summer or winter Olympics it is definitely the star hurdler turned bobsled competitor Lolo Jones. Jones utilizes social media better than any athlete I have seen so far and she uses it across multiple platforms.

Through the Sochi games alone Jones used Twitter, Facebook, Vine and Instagram throughout the two weeks in Russia with her activity being lower during days she had to compete. Her social media antics are typically light hearted and fun to view and were especially refreshing to see while there were so many negative stories coming out of Russia during the 2014 Winter Olympics.

Jones not only did well with posting her on her own but she also replied to and retweeted people from back home that were wishing her luck which fans enjoy to see because it makes a world class athlete such as Jones seem more relatable and down to earth which you do not always get out of people with fame. The only way keeping an eye on her social media presence could have been more entertaining is if her team would have medalled along side the silver medal team from the United States, Elana Meyers and local Olympic athlete Lauryn Williams.

Below are some examples of her posts from Sochi that I found entertaining. I’m sure there will be more to see from her when she is not too busy training to get back in shape for the 2016 Summer Olympics.

Resume Updated

Visualization preparation for Olympics: Bobsled Pilots vs Brakeman


Women’s Hockey More Popular Than Men’s?


On February 20th the United States took on Canada in the women’s hockey gold medal game, and the following day the same two countries faced off in the men’s semi-final. Both the U.S. and Canada are very passionate about hockey, but it is thought that the men’s game is more cared about than the women’s. According to an analysis done on the social media management tool HootSuite, that may not be the case.

More people took to social media to mention the women’s gold medal game than did for the men’s semi-final game between the U.S. and Canada. (Canada won both games) The women’s game may have been a little bit more exciting, as it was ended in overtime on a goal by Canada’s Marie-Phillip Poulin. This game was mentioned over 121,000 times on social media, while the men’s game which ended in a 1-0 Canadian win, was mentioned 109,000 times.

Although the women’s game was more popular on social media, the male hockey players were more popular than the female athletes. The most talked about female hockey player was Hilary Knight, a United States forward. She was mentioned 7,063 times on social media. Compare this to the most mentioned male hockey player Carey Price, the Canadian goalie, who was mentioned over 25,000 times. That’s a difference of about 18,000 mentions between the most popular male and female hockey player.

So what we can take form this analysis is that the women’s game definitely generated more buzz via social media, but at the end of the day the well-known popular male hockey players still get mentioned more than the women athletes. So just because the women’s hockey game outdid the men’s on social media, doesn’t necessarily mean it is more popular than men’s hockey. It is very eye-opening and surprising to see that the women’s game did in fact generate more buzz than the men’s game, and it will be interesting to see in future Olympic Games if this continues to be the case.

From Sochi to Stardom

Now that the 2014 Winter Olympic games are over, it is clear that Sochi not only set the stage for athletes to be watched during their events; the eyes were also now on social media.  From simple selfies, wolf hoaxes, being trapped in bathrooms, and everything in between, the social media presence was one that has never been seen before for an Olympic games.

If you were not paying particular attention to the games, you might think that “being trapped in bathrooms” was a misprint, but it definitely happened.  U.S. bobsledder Johnny Quinn was taking a shower and when the door either became locked or jammed, trapping the Olympian inside.  Quinn then “used his bobsled push training” to escape from the bathroom, destroying the door to escape.  The bobsledder took to Twitter to share his experience, saying “I knew when I posted that photo I’d probably get a couple of retweets, a couple of funny comments, but nothing to the extent of what has happened.”  The post has received tens of thousands of favorites and retweets, making Quinn an overnight viral sensation.

Ski slopestyle silver medalist Gus Kenworthy also made a splash on Twitter, with maybe the biggest “aww” moment of the Olympics, especially for dog lovers.  Kenworthy posted pictures of himself with stray dogs, with one in particular gaining attention.  The picture is of him sleeping with his medal that he earned, and one of the puppies that he is adopting, Rosa, draped on his chest.  Kenworthy as since finalized arrangements to adopt five dogs from Sochi, four puppies and their mother.  Between winning the silver medal, and all of the great publicity from his Twitter, Kenworthy had himself an Olympics to remember.


It was not only the newcomers that added to their followers, however.  U.S. hockey player T.J. Oshie of the St. Louis Blues, who had the big shootout performance against Russia, saw himself become an even bigger and more recognized star in the hockey world, gaining 130,000 followers since his performance.

The unique combination of social media and the Olympics this year has propelled many athletes into the worldwide spotlight, whether they won multiple medals or none at all.  This shows the great impact that social media has had on sports, and most other topics in the world.

Coca-Cola Criticized for Social Media Campaign Banning the Word “Gay”

A lot of the social media buzz during the 2014 Sochi Winter Olympics surrounded LGBT issues and Russia’s anti-gay law. Sochi sponsor Coca-Cola was unable to escape that buzz.

Russia has an anti-gay law that bans pro-gay “propaganda” that could be accessible to minors. Critics say it is so restrictive that it forbids almost any public expression of support for gay rights.

Coca-Cola launched a social media campaign allowing users to type in their name or a message through their website and see it printed on a virtual Coca-Cola can, which they can then share with friends and followers on social media networks. Coca-Cola faced a big problem when users started to notice when they typed the word “gay,” Coca-Cola responded with, “Oops. Let’s pretend you didn’t just type that.” However, if users were to type the word “straight,” the website allowed them to.

The social media campaign was meant to send positive messages to Olympic athletes, cheering them on, but after Olympic gay rights activists hijacked their social media campaign for not supporting LGBT rights, Coca-Cola’s social media campaign went down the drain.

An organization called Queer Nation NY re-edited Coca-Cola’s famous 1971 commercial from singers on a hilltop called “I’d Like to Buy the World a Coke” to scenes of protesters in Russia being attacked  for publicly expressing gay rights.

Coca-Cola responded by uploading the commercial to Facebook and adding the comment, “Cheers to the fact that a song can top the charts and be above love, equality and happiness. #AmericaIsBeautiful.” Coca-Cola’s response played on their Super Bowl campaign, America is Beautiful and Coke is for everyone and continued with #AmericaIsBeautiful throughout the 2014 Sochi Winter Olympic Games.


Coca-cola twitter

Coca-Cola took a big hit with their social media campaign as did other big sponsors like McDonald’s and Visa, but I think Coca-Cola responded well to their crisis by applying their super bowl message to the Sochi Winter Olympics.

What do you think of Coca-Cola’s Sochi social media campaign and how they responded to the crisis?

Follow me

Early in the olympics a lot of the top events got a ton of media coverage. The games started on Feb. 6, 2014 in Sochi, Russia. Early on was the first ever snowboarding slopestyle games. With heavy coverage going on during the final run new comer and male snow boarder Sage Kotsenburg pulled out a great run and won his first gold medal.

Most of these athletes have twitter accounts to respond to any fans asking them questions or thanking them for wishing them luck on the next run.With winning on an international field comes a little fame to it. How many followers did Sage receive after winning Olympic gold? From Feb. 5th (When preliminaries started) to Feb. 13th he had gotten 54,421 new followers (7,425-61,846)! The crazy thing is that he didn’t even receive the most followers of all Olympic athletes competing. Shaun White, one of the best snow boarders of all time received over 80,000 in the same span! He already had over a million followers to boot. And what’s crazier about all of this is that he didn’t even win his best event (half-pipe). He didn’t even medal! He got fourth and still gained all these followers.

From what I have noticed is that there might be a secret formula on how to gain followers. It is just about being yourself and if you become great at what you do, they will follow. Seriously, people like to follow winners. I do at least. These Olympics put these athletes on pinnacles because they are the best of the best and when they represent your country well and succeed everyone wants to be apart of that. Even if you have already made a name for yourself and don’t succeed every time people will still support that person.

My question for you guys is “Does success play the biggest role in obtaining twitter followers or is it more then that?”