Sponsoring an Olympics seems like a no brainer, right?

Social Media, Twitter #SochiProblems

Social Media, Twitter #SochiProblems

Being a sponsor for the Olympics seems like a no brainer. In 2012, Budweiser hosted a party and it was a hit! The U.S. men’s basketball team was on the dance floor dancing to Queen’s, “We will Rock You.”  CBS released an article stating the controversy that sponsors are facing. They said, “Several factors are casting a shadow across the Winter Olympics before the games have even began, from terrorism fears to anger over the country’s anti-gay laws.” Journalist from CBS complained about the undrinkable water and the wild dogs that are roaming the streets of Sochi. Most sponsors are staying on the sidelines with the disputes over Russia’s anti-LGBT and other human right issues. Sponsors are not sure that they want to be associated with all the problems. As the problems have become more prevalent, there has been a hashtag sent out using #SochiProblems. Being a sponsor for the Olympics is a huge investment, costing companies around $20 million dollars. Coca-Cola and Chobani are running into controversy’s regarding Sochi. Coca-Cola is struggling with the Russian culture, because their Super Bowl ad features a gay family and Russia has a law forbidding gay-right. Tim Calkins, a marketing professor at Northwestern University said,” Well, this is all just a terribly awkward situation for the sponsors.” Chobani on the other hand, is struggling with getting their products to Russia. Chobani sent over 5,000 cups of their Greek yogurt but Sochi said that they did not receive the paperwork from the U.S. that it requires.

#SochiProblems has taken off as a trending topic on twitter.  #SochiProblems already has 337,000 followers and still counting.  This account is showing its followers the baffling photos found in hotel rooms, and the 15 feet deep manholes on the streets of Sochi. One reporter tweeted pictures of light fixtures in his hotel room falling from the ceiling. This twitter page also talks about the fifth Olympic ring mishap during the opening ceremony. JonnyQuinn, a member of the U.S. four-man bobsled team was trapped in a bathroom with no phone or way to call for help. He had to smash the door open and posted the photo on twitter.

Needless to say, Sochi has been an Olympics we will never forget.

Athletes Use of Social Media in the Olympics

As Sochi prepared to host many olympics athletes from all over the world, they weren’t ready for the negative social media that they got right away. Many of the journalists who traveled to Sochi were disappointed with what they were arriving to. Several journalists tweeted that only 6 of the 9 hotels that were set aside for the journalists were ready for them and many didn’t have rooms finished or water to use. This lead to the creation of #SochiProplems and @SochiProblems on Twitter. Even before they arrived, one of the Olympic Committee members told journalists that the use of social media would result in them losing their credentials and those caught using social media would be banned from the winter games. This forced the Olympic Committee to clarify their stance and later said they encourage the use of social media. All this negativity wasn’t the way that Sochi wanted to start the Olympic games off with. 


However, the athletes use of social media more than made up for the negativity that it started out with. I followed Ryan Miller, the Team USA goalie, throughout the Olympics and his use on his Twitter account. He posted many pictures throughout the Olympics, anything from getting ready to leave the US for Russia, to the new gear he got for the Olympics and his dog wearing his goalie mask. It was really entertaining to see his posts throughout the Olympics because it gave you a unique insight into what the USA Hockey team was doing on a daily basis as well as what he was doing. I really enjoyed seeing the different pictures that he posted because it made me feel like I was actually there for a moment through those pictures. Ultimately, this was his goal, to use Twitter to connect with friends, fans, and family who couldn’t make the trip and still make them all feel like they could share his experiences that he was having. 


I really enjoyed how he used social media to connect to fans. I think athletes use of social media is great because it allows for there to be a more personal connections to fans like myself. The question I have is does athletes use of social media make you feel like you have a more personal connection with that athlete because of their pictures, etc?





Did Christin Cooper go too far?


Bode Miller is a six time medal winner for the winter games in alpine skiing. After winning the Bronze medal this year in Sochi, Miller was interviewed by Christin Cooper. Cooper is an interviewer for NBC news. The interview with Cooper wasn’t like other interviews; this one was emotional and upsetting. Miller had been asked multiple questions from Cooper and brought up his brother who had passed away last year. Miller shed a few tears after talking about his brother who was thought to have had a seizure after a motorcycle accident.

There was controversy after this interview about Cooper pushing the limit with this interview and making Miller upset about his brother. Miller then tweeted “Thanks for all the support, today was one of the most emotional days of my life. I miss my brother.” The following tweet then said “I appreciate everyone sticking up for me. Please be gentle w christin cooper, it was crazy emotional and not her fault. #heatofthemoment.”

There were a lot of retweets and favorites when Miller posted this to Twitter. This is a perfect way that the athletes can talk back to the public by using social media in case this situation might have been misinterpreted. In this case many people thought that Cooper was in the wrong, but like Miller said it was the heat of the moment. The last tweet that was sent from Miller about the interview was, “My emotions were very raw, she asked the questions that every interviewer would have, pushing is part of it, she wasn’t trying to cause pain.”

Miller uses twitter to express his thoughts about the issue to help people understand that Cooper wasn’t in the wrong with her questioning.


Sochi Problems

One of the biggest examples of social media in the olympics that I’ve come across is the account “Sochi Problems” on twitter. I had more retweets of this twitter account into my timeline during the Olympics than any other Olympic news. This account was created once the journalists and reporters were all starting to arrive in Sochi and realized how horrible the conditions were. The pictures ranged from stray dogs in hotel rooms to brown water coming out of sink faucets. The worst picture I saw was a “poop bucket” because they weren’t allowed to use the toilets so they had to find an alternative. If I was one of those reporters I would have been so disgusted by the conditions that I would have left. I know it’s their job and it’s amazing to cover something like the Olympics, but I don’t think I would have been able to handle staying there. This twitter account showed the world just how poor the conditions were in Russia and by doing so gave everyone back home even more reasons to pay attention to the Olympics because they were so entertained by the ridiculous things they would see being posted. Twitter accounts like Sochi Problems give everyone insight into things that the regular news outlets such as ABC and NBC would hardly touch on. It showed what it was really like to be a guest/ athlete/ coach/ reporter at the Olympics and how they were really living over there for the few weeks. It also brought in more tweets and attention to the Olympics in the younger generation because everyone seemed to be amused or have some sort of insight into the conditions in Sochi. It talked about how dogs were being killed and that stirred up quite the controversy. It made Russia look even more “evil” to the public eye. Even though this twitter account was made to make fun of everything in Sochi, it really shed a different light on the Olympics and was very interesting/ entertaining to follow. Do you think the account was offensive to the Olympics?





Google doodle takes a stance


To mark the beginning of the Sochi olympics, Google made it’s homepage doodle a rainbow flag for lesbian, gay, bisexual, and transgender equality. The doodle itself is linked to search results for Olympic Charter. Underneath the doodle is a quote from the Olympic Charter:

“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.”


This is a screen shot of Google’s doodle for the Olympics 

AT&T also made a statement on their blog saying Russian laws “were harmful to a diverse society.” Channel 4 also launched the “gay mountain” advertisement and changed their logo to a rainbow flag.

Google is one of the most popular websites. With such a wide fan base, the messages on their doodles are seen by…

View original post 122 more words

Closing Ceremonies Successful?

The Opening and Closing ceremonies are a time that countries come together and celebrate.  It is a time where the whole world keeps their eyes on the television to see what exciting things will happen. The opening ceremonies were great and since some malfunctions took place (the non-opening ring) Sochi wanted to make the closing ceremonies memorable and fully functional.


It started with Russia poking fun at no other than their own opening ceremony. When dancers of all ages took to the floor to start off the ceremony they formed many shapes, the most memorable being the Olympic rings. To make everyone laugh a group of dancers stayed closed while the others opened just like the malfunction that happened at the opening games.

After that, the countries all came in as one and watched the rest of the ceremony which included, a giant piano concert, a giant bear crying, and the spectacular firework display at the end. I personally was creeped out by the bear because imagine that coming up to you and gesturing you to hang out with him. I just don’t trust giant animals. Back to the games, the piano concert consisted of 62 pianists that played “Piano Concert Number 2” and incorporated ballerinas. The fireworks throughout and at the end of the ceremony were my favorite part. They were breathtaking to watch on the television I could only imagine what it was like to see them in person.


All in all I think the closing ceremony was extremely successful. I enjoyed watching it and although the scary bear crying during the extinguishing of the flame I think they did a very good job.


All in all I think the closing ceremony was extremely successful. I enjoyed watching it and although the scary bear crying during the extinguishing of the flame I think they did a very good job.

What happens in Sochi, stays in Sochi… Not so much

In a generation of instant gratification, people can recieve news, clothes, pics, friends and even relationships in a small amount of time compared to when you had to wait for a letter to come to your mailbox or a phone call to come through the line. Many things have changed over the years and online dating is one of those. Do you think that you could take a leap of faith and leave it up to a match making computer to find true love? Some of your Olympic athletes did just that.


Tinder started in 2012. It is a location based application that has a main focus of bringing together people in your area that like you and yourself if you are interested. Even though the app is still fairly new in the market, its recent claim to fame is all from the 2014 Winter Olympians. The star of this Tinder uproar is slopestyle gold medalist Jamie Anderson. Her tweets and interviews with news outlets around the world brought the tinder outbreak to the world’s attention.


This is the first Olympic games that Tinder has had the opportunity to become a part of since their release date was after the Summer Olympics in London in 2012. Since the Olympic Games, tinder has seen a 400% day-over-day increase since the Opening ceremony Friday February 7. They have no way of saying exactly what percentage of users are Olympians but since the games Tinder and other online dating applications have seen great spikes. Tinder stated that they see lots of user spikes during big events such as music festivals and other events such as that. They expect to see the same user increase during the 2014 World Cup to be hosted in Brazil this coming summer. Will it catch as much attention as Tinder has over this past Olympics? I guess we shall wait and see if what happens in Brazil, stays in Brazil!

Why is Everyone Naked?

Jackie Chamoun, a Lebanese skier, has left her mark in the world of social media. After risqué photos of her were leaked onto the internet a whole social media campaign has started around her actions. #stripforjackie is a new social media campaign that has others taking off their clothes to support Chamoun and her choices. Three years ago, Jack Chamoun posed practically nude at a popular ski resort for an Austrian calendar. In one of the photos, her chest is covered by skis but their are others that show a more exposed Jackie. Upon the release of these photos, an investigation was launched by the Lebanese minister for sports and youth on the Lebanese Olympic Committee. Lebanese culture is one that is very conservative so these photos might have been a shock to many yet, there is evidence of other times Lebanese women have posed in a not so conservative way for publications such as Playboy Magazine.

Due to the commotion lebenease officials are making over the photo shoot, many choose to show their support for Chamoun by taking off their own clothes and “Stripping for Jackie”. The official name of the campaign is “I am not naked” and in the pictures taken by many people, they are holding a sign with the hashtag “strip for jackie” that cover up the parts of their bodies they wish to have unseen.

After reading many articles about the campaign, I believe the goal is to show that just because someone has a risqué photo shoot it doesn’t mean they are a bad person or that it makes them any less of a good athlete. A lot of people are also jumping to the idea of censorship in their country and this campaign addresses the issues. I found a quote on one of the websites I was looking at and I think it’s a good summary of a goal they have for this campaign. “Some women are beaten or killed, others are raped, and the media shifts their attention to a confident talented beautiful woman who represents her country at the Olympic games. This is about telling our “peers” to set their priorities straight. This is to fight censorship. This is for freedom.” this quote also showed me that there are pictures being post to stand up against domestic violence as well, so this campaign is being taken in a few different directions.


I think the hashtag is catchy, it has the word strip in it which can capture someone’s attention almost immediately because “stripping” is not something of any cultures norm. I also think that attaching a visual element onto the post makes it effective as well. It can say a lot more than the words can because a person who has the courage to show themselves in front of a camera AND online in front of everyone is very bold. 

Now, my question is, would people in America do the same for an olympian who took risqué photos or would we be quick to assume the worst of them?



Broken Door Creates Internet Star


If you have followed the Olympics you have noticed that the athletes had some troubles while living in Sochi. One of the most well-known of these difficulties was USA bobsledder Johnny Quinn getting locked into the bathroom in his hotel room. His first tweet stated that he was taking a shower and that the bathroom door got locked or jammed. Not a big deal right? Call for help and you would be out of there in no time. But no, Quinn took it to the next level and posted this picture shortly after.


This tweet quickly spread throughout the twitter network with over 29,000 retweets. It also got him an invitation to join a police SWAT team in Texas as well as a meme where people tweeted photos of themselves breaking through various objects. On the day before his tweet went viral, he had 14,751 followers on Twitter and only…

View original post 59 more words

T.J. Oshie American Hero?

Despite the United States coming up short in men’s ice hockey, considered much of a disappointment for not even medaling there was a one sweet story from all of this. St. Louis Blues forward T.J. Oshie’s dominating performance against Russia, which gave the United States a stunning 3-2 victory over the Russians.

The United States and Russia went to a shootout tied 2-2 in the preliminary game, and it was Oshie’s time to shine. Oshie converted on four out of six shootout attempts and completely dominated Russian goalie Sergei Bobrovsky to give the U.S. the win. What made the win even better was the interview with Oshie after the game, when asked if he considered himself an American hero Oshie responded, “The American heroes are wearing camo. That’s not me.”

This quote put the game in perspective and capped off Oshie’s stellar day while showcasing his personality as well. This quote also reassures that an athlete that gets paid to play a sport does not consider himself a “hero” like the men and women fighting for our freedoms overseas. There is a big differences between those who risk their lives for our safety and those who participate in sports for our enjoyment. This quote by Oshie had an overwhelming response, filled with internet memes, pictures of soldiers overseas celebrating his game-winning shot and Captain America memes.

Oshie’s celebrity status happened overnight. He has gained close to 100k Twitter followers in the short two weeks in Sochi. Oshie joked by saying, “People are going to get bored with my tweets and hit the ‘unfollow’ button, Who’s this Oshie guy? Get him outta here.” You can follow him @OSH74. T.J. Oshie has not only made America proud, he also made sure the real heroes got their credit as well. This is what to me, makes T.J. Oshie an American hero.

 For more information on T.J. Oshie check these links out as well: