Kate Hansen had a very specific way to get ready for the luge competition. In fact, she told NBC her ‘strictly Beyonce’ playlist helps her get fierce and stoked for competition. The 21 year old athlete from Brigham Yound University placed in the top 10 at the Sochi Olympics, so it seems like listening to Beyonce was a good way to get ready for the competition, right? But not everyone had the same opinion. After her interview on NBC and the videos of her dancing posted on Vine; it looked like her “dancing” was not the best image of an athlete in the professional sport world.
The former luger Duncan Kennedy said he’d like to see a more ‘sport-specific’ warm-up from Hansen as well as the NBC commentator. And then, internet and social medias happened and people from the sport industry started to make comments about her routine but she also got support from people who disagree with the NBC comments. It became such a huge topic on the social media that she got a Facebook post from the diva herself saying “Go Kate”.
But the young athlete did not look like she was affected by all this attention on the social media planet. She said she won’t stop dancing and she also posted an interesting tweet saying she will definitely exchange being part of the next Olympics with being a dancer on tour for one year with Beyonce.
The official NBC website even puts Kate Hansen’s warm up dance in the top moments of the Olympics. It shows how much this little video on the social media grabbed the attention of everyone.
So Kate, winning a gold medal or becoming a back up dancer for Beyonce, I think it is time to choose.
If there is one person you should follow during the summer or winter Olympics it is definitely the star hurdler turned bobsled competitor Lolo Jones. Jones utilizes social media better than any athlete I have seen so far and she uses it across multiple platforms.
Through the Sochi games alone Jones used Twitter, Facebook, Vine and Instagram throughout the two weeks in Russia with her activity being lower during days she had to compete. Her social media antics are typically light hearted and fun to view and were especially refreshing to see while there were so many negative stories coming out of Russia during the 2014 Winter Olympics.
Jones not only did well with posting her on her own but she also replied to and retweeted people from back home that were wishing her luck which fans enjoy to see because it makes a world class athlete such as Jones seem more relatable and down to earth which you do not always get out of people with fame. The only way keeping an eye on her social media presence could have been more entertaining is if her team would have medalled along side the silver medal team from the United States, Elana Meyers and local Olympic athlete Lauryn Williams.
Below are some examples of her posts from Sochi that I found entertaining. I’m sure there will be more to see from her when she is not too busy training to get back in shape for the 2016 Summer Olympics.
17,802,181 is the number of views of heartwarming P&G commercial “Pick Them Back Up” on YouTube. This commercial shows us how athletes are doing their best to get a chance to participate in the Sochi Winter Olympic Games and moms supporting their children in every way to achieve their dreams. P&G`s new commercial strategy started in 2012 with the London summer olympic games. “Best Job” is a Emmy Award winner commercial, which also shows how moms are helping their children to achieve something great, something big by pushing their back and picking them up again and again. It`s sentimental scenes and the message “for teaching us that falling only makes us stronger” would definitely make you cry.
With #thankyoumom and @thankyoumom P&G tweets the results of the #sochi2014 USA team, advertises their products, and communicates with it`s customers. It will help P&G to attract more and more people on the social media.
It`s not only commercials that Procter & Gamble brands supporting moms. Procter & Gamble brands opened Global Family Home (#PGFamilyHome) to support moms and families of athletes who is participating at the Sochi 2014 Winter Olympic Games. Here is the time lapse video of #PGFamilyHome being built at Sochi. https://vine.co/v/M7hbaE7zX5A
In addition to the Family Home, P&G is giving $1,000 Visa gift cards to each of the 357 Olympic and Paralympic athletes’ moms, intended to help them travel to Sochi. Great company!
Catching peoples` hearts is the best marketing strategy!