Instagram Loves Jamie Anderson:


Jamie Anderson, snowboarder representing the Unites States in the Sochi 2014 Olympics, has given Instragram a fun look at the gold medal! 

Anderson soared from an average of 4,000 likes on a picture to 22,485 as her highest amount of likes. Why? She won of course! The photo she uploaded of her standing on the podium, holding flowers, and wearing her gold medal caused a rise in her social media image. Followers liked everything about her, comments varied about her looks to a congratulations from all over the world. Has her contribution to Instagram made her image fun and relatable? Anyone who says, “Time to celebrate” under a post can be recognized as fun. 



Anderson is owning her new brand of being an Olympic Gold Medalist! Social Media has showed her personality and fans are gravitating towards her. To Anderson, pictures are used for revealing how happy and thankful she is to have represented the United States. Instagram has opened an even easier path for athletes to reach fans all over the world and show them their experience. 

People follow prominent people to feel like they know them, seeing their personal journey through photos has given Instagram a winning edge to their social media platform. @JAMIEANDERSONSNOW has excelled in showing her journey at  the 2014 Sochi Winter Olympics. 


Pussy Riot Causes Controversy During Sochi Olympics


There was a lot controversy surrounding the Sochi Olympics. The punk rock band, Pussy Riot, started a protest against the Olympics and President Vladimir Putin. The band dressed up in bright colored ski masks and made a video protesting while singing in the streets in Sochi. The video criticized Putin for holding the Olympics, saying that it was a “public relations stunt” used to cover up the countries human rights violations. They were then violently beaten by the Russian Police for the exploit. This was the bands third attempt at shooting the video. The first two times they failed and were detained.

Pussy Riot first made headlines after they shot a video protesting Putin at the Cathedral of Christ the Saviour in Moscow. Following this escapade, they were sentenced to two years in a penal colony for hooliganism.

Some people are calling the group attention-seekers and not referring to them as protesters. They received a lot of attention on twitter lately, and they have compiled many views on a video on YouTube of them being violently beaten by the Police. This social media attention enlightened the world to the band. I don’t know about you, but I have never heard of them. Even though they were in the spotlight for this incident, I’m sure people looked up some of their music to listen to. On a positive note, the group might have gained more fans do to this attention. A lot of people were defending them.


I think the group set themselves up for a greater consequence. They were detained the first two times trying to shoot the video, wouldn’t you think there would be more consequence the third time? I do believe that the beating was pretty harsh and could have resulted in a different way. They were beaten with whips and sprayed in the face with pepper spray until they complied. Why were the rebels not just arrested? 




Viral Sochi Olympic Stories

Throughout the Sochi Olympics, as there is with any long-lasting event, there were many different social media things happening. NBC has posted on their website a list of the top 10 viral Olympic stories from Sochi.

Here is a more condensed version of those stories in terms of the social media aspects of them. Also, this only covers a few of the stories.

The first story came from Twitter and Facebook. Journalists covering the Sochi Olympics live-tweeted their hotel horror stories, which then attracted Facebook interactions. After over 400,000 interactions, #SochiFail was created. Someone even created a Twitter handle entitled @SochiProblems. The journalists’ live-tweeting contained information about brown water and broken elevators. I think it’s safe to say that any journalist covering the Sochi Olympics had a tough time.

The second story was also on Twitter. U.S. bobsledder Johnny Quinn, after taking a shower, was locked inside his hotel room’s bathroom. Quinn had no phone to call for help, so he punched a hole threw the door, climbed out, and then  went onto Twitter to share his experience. Quinn posted a photo of the bathroom door, and that tweet has over 29,000 retweets. Quinn said that because he had no phone, he had that use his bobsled push training to get out. Quinn once again had bad luck in Sochi. He got stuck on an elevator. This occurrence spawned #Quinning.


T.J. Oshie scores the winning goal against Russia.

Probably the most exciting part of the Sochi Olympics for the U.S. was their hockey team’s victory over Russia. T.J. Oshie, who plays for the St. Louis Blues, scored the game-winning goal against Russia. Within hours of that goal, the St. Louis Blues’ Twitter handle gained 130,000 followers. President Barack Obama even tweeted a congratulations for Oshie and the U.S. hockey team.

Those are just three of the many things that happened during the Sochi Olympics. I think that social media is evolving and growing every day, and these occurrences are good examples of that. People watch and live-tweet during events constantly. That’s not a new phenomenon, but it’s definitely growing at a high-rate.

My question is, what do you think was the most popular event at the Sochi Olympics in terms of social media?

Canadian Snowboarder, Mark McMorris named Most Popular Social Media Athlete

As the 2014 Sochi Olympics came to an end, the medal rankings reveal that Canada had a little edge over the U.S. with ten gold medals to our nine. A tough loss to Canada’s hockey team was a hot topic in the closing days of the 2014 Olympics. Not only was the sweet defeat buzzing through social media for Canada but so was another Canadian athlete.

Canadian snowboarder, Mark McMorris has been a very popular Olympic athlete throughout the social media world. According to Twitter, McMorris was ranked fifth for most mentioned athlete on the site. Japanese figure skater Mao Asada was fourth, South Korean skater Yuna Kim was third, U.S. hockey player T.J. Oshie second, and of course U.S. snowboard legend Shaun White was first. However according to Facebook Mark McMorris was at the top for social media engagements. He had the most fan interactions at 60 percent, and second was Instagram at 32%. 

On Twitter Mark was very engaged with his fans, keeping them posted as the Olympics went on. One picture in particular showing ‘The Moment Before the Moment’ Image

Mark made sure to thank his fans for all the support. Tweeting: ‘Wow this is Crazy!’ Can’t thank my fans enough’. Along with that he added a link to sportsbusinessdaily.com where they wrote the blog about the Olympic bronze medalist. 

Below shows the rankings for the Top 10 Athletes in social media according to http://www.hookit.com.

The use of social media throughout the 2014 Olympics was extremely prominent, especially this day in age when social networking is expanding every second of every day. I think what draws fans to these athletes is when they are able to connect with them on a certain level. When these busy Olympians take the time to acknowledge their fans through these social platforms, it makes it seem more personal. We are then able to be Connectors and feel like they are actually listening to what we have to say. Mark McMorris utilized Twitter to acknowledge his fans and to thank them, which played a role in his prominence throughout the social media world. His humbleness shows that it wasn’t necessarily his goal to be ‘most popular’ social media athlete but in the 21st century this is what we look at. 

I end this blog with a question to you, “How do you think athletes develop such prominence throughout social media? Is it because of the way they interact with fans? Or is it possibly a negative light that develops their attention on social media?  



What’s The Buzz: Sochi’s Social Media Medalists

Sochi SM

With the 22nd Olympic Winter Games in the rearview mirror, social media has established the basis for many of us to still stay connected to the athlete’s we came to know and love. In fact, social media played such a significant role in Sochi that popular media source Media Miser has gifted us with a breakdown of which athletes took home the gold in the eyes of their followers.

MediaMiser collected and tracked over 4 million Olympic related tweets worldwide over the course of the games. The goal of the study was to determine which athletes were most popular amongst Twitter users as well as which events received the most hype. 

                To no one’s surprise, MediaMiser’s study showed that the most mentioned event of the Sochi games was Ice Hockey.  Roughly 45% of all event related tweets mentioned the fan favorite sport. In a not so close second place, Curling took home the silver receiving 12% of all event mentions.  Other events such as figure skating, freestyle skiing, bobsledding and ski jumping all received the least amount of social media limelight. 

                Now the real question is…who were the most mentioned athletes in Sochi?  From a social media standpoint, the winners of the Gold, Silver, and Bronze were all United States superstars.  American hockey star TJ Oshie received rough 21% of all mentions followed by Charlie White and Meryl Davis. Canada’s poster child and hockey team captain Sidney Crosby fell a few percent’s short of medaling in the Social Media Mention race receiving 12% of all athlete mentions.

                All in all MediaMiser’s study proved to be quite beneficial in determining what exactly encourages interactivity among a large majority of Twitter users.

No shirt, no shoes, no problem?

Don’t you think it would be a little too cold to pose for semi-nude photos on the top of a ski slope? Apparently Jackie Chamoun didn’t think so! The Lebanese Olympian skier got herself into a little publicity fiasco when pictures of her posing topless in her ski gear for an Austrian calendar. The photos were taken 3 years ago, but obviously surfaced once she was participating in the Olympics. The Lebanese minister of youth and sports ordered an investigation after hearing about the photos.

With all of the media uproar about the situation, some fans decided to show support for her during this time. After all, we all make mistakes, were all human. That’s when #stripforjackie came in to play. Tons of people took to twitter to express how they felt about the situation. Thousands of people took pictures of themselves clothed, nude, and semi-nude, posting them on social media with #SripForJackie attached to show their support. The campaign as a whole is called “I am not naked”

Personally, I see nothing wrong with her actions. People worship celebrities that go out and do risqué things every single day. Jackie decided one time to do something out of the norm and all of a sudden people make it out to seem like she’s an awful person. There are far worse issues going around all over the country, but everyone makes a big fuss about an athlete standing in the snow with her breasts out. To me, this whole ordeal just reinforced the fact that this world needs to get their priorities straight. This is an awesome campaign, and I hope to see Jackie take charge and go further with it.

Athletes Use of Social Media in the Olympics

As Sochi prepared to host many olympics athletes from all over the world, they weren’t ready for the negative social media that they got right away. Many of the journalists who traveled to Sochi were disappointed with what they were arriving to. Several journalists tweeted that only 6 of the 9 hotels that were set aside for the journalists were ready for them and many didn’t have rooms finished or water to use. This lead to the creation of #SochiProplems and @SochiProblems on Twitter. Even before they arrived, one of the Olympic Committee members told journalists that the use of social media would result in them losing their credentials and those caught using social media would be banned from the winter games. This forced the Olympic Committee to clarify their stance and later said they encourage the use of social media. All this negativity wasn’t the way that Sochi wanted to start the Olympic games off with. 


However, the athletes use of social media more than made up for the negativity that it started out with. I followed Ryan Miller, the Team USA goalie, throughout the Olympics and his use on his Twitter account. He posted many pictures throughout the Olympics, anything from getting ready to leave the US for Russia, to the new gear he got for the Olympics and his dog wearing his goalie mask. It was really entertaining to see his posts throughout the Olympics because it gave you a unique insight into what the USA Hockey team was doing on a daily basis as well as what he was doing. I really enjoyed seeing the different pictures that he posted because it made me feel like I was actually there for a moment through those pictures. Ultimately, this was his goal, to use Twitter to connect with friends, fans, and family who couldn’t make the trip and still make them all feel like they could share his experiences that he was having. 


I really enjoyed how he used social media to connect to fans. I think athletes use of social media is great because it allows for there to be a more personal connections to fans like myself. The question I have is does athletes use of social media make you feel like you have a more personal connection with that athlete because of their pictures, etc?





Sochi Problems

One of the biggest examples of social media in the olympics that I’ve come across is the account “Sochi Problems” on twitter. I had more retweets of this twitter account into my timeline during the Olympics than any other Olympic news. This account was created once the journalists and reporters were all starting to arrive in Sochi and realized how horrible the conditions were. The pictures ranged from stray dogs in hotel rooms to brown water coming out of sink faucets. The worst picture I saw was a “poop bucket” because they weren’t allowed to use the toilets so they had to find an alternative. If I was one of those reporters I would have been so disgusted by the conditions that I would have left. I know it’s their job and it’s amazing to cover something like the Olympics, but I don’t think I would have been able to handle staying there. This twitter account showed the world just how poor the conditions were in Russia and by doing so gave everyone back home even more reasons to pay attention to the Olympics because they were so entertained by the ridiculous things they would see being posted. Twitter accounts like Sochi Problems give everyone insight into things that the regular news outlets such as ABC and NBC would hardly touch on. It showed what it was really like to be a guest/ athlete/ coach/ reporter at the Olympics and how they were really living over there for the few weeks. It also brought in more tweets and attention to the Olympics in the younger generation because everyone seemed to be amused or have some sort of insight into the conditions in Sochi. It talked about how dogs were being killed and that stirred up quite the controversy. It made Russia look even more “evil” to the public eye. Even though this twitter account was made to make fun of everything in Sochi, it really shed a different light on the Olympics and was very interesting/ entertaining to follow. Do you think the account was offensive to the Olympics?





Google doodle takes a stance


To mark the beginning of the Sochi olympics, Google made it’s homepage doodle a rainbow flag for lesbian, gay, bisexual, and transgender equality. The doodle itself is linked to search results for Olympic Charter. Underneath the doodle is a quote from the Olympic Charter:

“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.”


This is a screen shot of Google’s doodle for the Olympics 

AT&T also made a statement on their blog saying Russian laws “were harmful to a diverse society.” Channel 4 also launched the “gay mountain” advertisement and changed their logo to a rainbow flag.

Google is one of the most popular websites. With such a wide fan base, the messages on their doodles are seen by…

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Closing Ceremonies Successful?

The Opening and Closing ceremonies are a time that countries come together and celebrate.  It is a time where the whole world keeps their eyes on the television to see what exciting things will happen. The opening ceremonies were great and since some malfunctions took place (the non-opening ring) Sochi wanted to make the closing ceremonies memorable and fully functional.


It started with Russia poking fun at no other than their own opening ceremony. When dancers of all ages took to the floor to start off the ceremony they formed many shapes, the most memorable being the Olympic rings. To make everyone laugh a group of dancers stayed closed while the others opened just like the malfunction that happened at the opening games.

After that, the countries all came in as one and watched the rest of the ceremony which included, a giant piano concert, a giant bear crying, and the spectacular firework display at the end. I personally was creeped out by the bear because imagine that coming up to you and gesturing you to hang out with him. I just don’t trust giant animals. Back to the games, the piano concert consisted of 62 pianists that played “Piano Concert Number 2” and incorporated ballerinas. The fireworks throughout and at the end of the ceremony were my favorite part. They were breathtaking to watch on the television I could only imagine what it was like to see them in person.


All in all I think the closing ceremony was extremely successful. I enjoyed watching it and although the scary bear crying during the extinguishing of the flame I think they did a very good job.


All in all I think the closing ceremony was extremely successful. I enjoyed watching it and although the scary bear crying during the extinguishing of the flame I think they did a very good job.