Author: Paige Borgman

I am a senior at Slippery Rock University of Pennsylvania. My major is communication with an emphasis in public relations. I will be graduating in May.

No Cable? No Problem! Stay Tuned on Twitter

Like the majority of college students in the world, I am a little low on monetary funds and have had to make some tough financial choices throughout my four years. For instance, I now only allow myself to purchase things that are on sale, sometimes I even cut coupons! One of the more difficult choices I’ve made to save money was deciding to forgo cable. I know, I know, how does she do it you ask? Well, I accomplish this feat with a great deal of Netflix and a little bit of mooching off of my friends.  However, when it came to the winter Olympics, spending every day at a friend’s house monopolizing their TV was not an option.

Luckily, the Olympics took to social media and cable was no longer a necessity to stay up-to-date on the games!

images

@Sochi2014 is a twitter account created to constantly update followers on every aspect of the Winter Games. The account tweeted and posted pictures pertaining to every aspect of the Winter Games including:

  • the opening ceremony
  • the closing ceremony
  • the Sochi 2014 Bear
  • daily schedule
  • scores
  • standings
  • countdowns to events

And so much more!

BgflEyjCQAEjdPv

Above is an example of a daily schedule @Sochi2014 posted for its followers. Its readability and accessibility made it convenient for anyone to view and download any time of day.

@Sochi2014 also utilized hashtags and Olympian’s usernames enabling its followers to view their favorite topics and stay current on their favorite athletes:

tweet

As well as their favorite teams:

ski

We are all aware that social media and the internet in general, are becoming increasingly influential and necessary to our everyday lives. However, witnessing the reach and capability of social media as a communication outlet, specifically in regards to the Olympics, still ceases to amaze me.

Without cable, I have managed to stay tuned to every event and outcome of the Sochi 2014 Winter Olympics. What are your views on using social media to stay current on the Olympic Games? Is it just as effective, if not more, than watching each event live?

Advertisements