Partnered with the Olympics, McDonald’s reaches millions of fans around the world with their campaign “Cheers To Sochi” this campaign was created so that supporters of the Olympics can personally send messages or “cheers” to their favorite athlete using the hashtag #CheersToSochi on twitter or by viewing www.cheerstosochi.com. Global chief brand officer of McDonald’s Corporation, Steve Easterbrook, stated “McDonald’s takes tremendous pride in our 38-year partnership of the Games, and we share in the International Olympic Committee’s passion for bringing the world together. This Olympic experience gives fans the ability to make personal connections with athletes in Sochi in a way they’ve never had before.” Current Olympic athletes support “CheersToSochi”. Patrick Kane US hockey player, Drew Doughty Canadian Hockey Player, and several other athletes encourage fans from all around the world to send #CheersToSochi as they watch the games.
McDonald’s acknowledges that activists target Olympic sponsors to voice their opinions regarding the Russian LGBT legislation. McDonald’s supports the tradition of the Olympics, all the hard working athletes who participate in the Olympics, and especially human rights. McDonald’s campaign “Cheers To Sochi” is discrimination free. McDonald’s believes that the Olympic Games should be available for everyone including spectators, officials, media and athletes. The “Cheers to Sochi” campaign is just one way that McDonald’s will celebrate the Olympic winter games. McDonald’s strives to bring family and friends together and to do that a new playground will be donated to the city of Sochi. McDonald’s generous donations, programs, and “Cheers To Sochi” campaign truly expresses their partnership and commitment McDonald’s has with the Olympics.
Fans can visit www.cheerstosochi.com to send “cheers” or messages to athletes and teams as they get ready to compete in the Sochi 2014 Winter Games.