Author: Ashley Dern

Ashley Dern is a senior communication-public relations major at Slippery Rock University with a minor in international affairs. In the past, she has actively involved herself in nonprofit work, health related issues and community service.

#CheersToSochi, Some People are Not “Lovin It”

There’s no doubt, we all know Russia’s views about the LGBT community, which has been clearly showcased for the 22 Winter Olympics in Sochi, Russia. This of course has spiked a heated issue within the LGBT community where many people have openly voiced boycotting the Olympics in its entirety.

But, it hasn’t stopped there. Major sponsors of the Olympics, such as McDonald’s have gotten the wrath from individuals all over. People think the corporations support Russia’s views because they have signed on to be sponsors. That is not the case! Inevitably the companies are sponsors to help their brand, marketing and revenue on an international scale…nothing more!

Focusing specifically on McDonald’s, the corporation launched #CheersSochi on Twitter for people to write their support for those competing in the Olympics. However, this idea to boost Olympians confidence has turned into a way for people to further show their outrage about McDonald’s being a sponsor of the Olympics. The hashtag was later removed and #CheersToSochi was then created for people to continue their “hate.”

McDonald’s quickly responded to peoples’ tweets and concerns on the corporations website by saying the company support human rights and believe that the Olympics should be open to everyone without discrimination. The company also supports all those competing and wanted to use Twitter to simply inspire the athletes.

That statement, however, hasn’t stopped people using #CheersToSochi to bash the company for sponsoring the Olympics, which is also known as “hashtag hijacking.” It’s clear that peoples’ goals for their tweets are to show their distaste for what Russia stands for, in hopes to shed light into the LGBT community by using the hashtag #CheersToSochi.

In my opinion, I think McDonald’s is not at fault for anything, in fact, the company has shown its support for equality and tried to help our fellow Americans in Sochi by creating the hashtag in the first place. After McDonald’s posted the statement about equality on their website, people should have understood what the company stands for and stopped tweeting their anger. Instead, support Team USA with the hashtag!

So, I leave you, the reader, with the question, do you think McDonald’s supports Russia’s views?

[Photo Curtesy of Google Images]

[Photo Curtesy of Google Images]

[Photo Curtesy of Google Images]

[Photo Curtesy of Google Images

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