Free food is given at the Olympic Village in Sochi, so why wouldn’t athletes enjoy the free food that is offered? Torin Yater-Wallace, U.S. freeskiier, was found taking full advantage with McDonalds, who has been an Olympic sponsor for decades.
He tweeted Wednesday February 12th, “Luh me mac D’s who in the mountain village needs some, I’m about to be the supplier,” explaining that all of the food was for his friends. Accusations came out that Yater-Wallace was stoned in the picture and tweets went flying. Even bad publicity is giving McDonald’s recognition and advertising.
Steven Holcomb, U.S. bobsledder, tweeted Wednesday “No McDonald’s in the Mountain Village, but the cheeseburger fairy still found us,” with the picture shown below.
McDonald’s is reaching out to all the athletes and in return the athletes are helping to promote through Twitter, Instagram, and Facebook reaching many audiences.
LGTB was a big issue among the Sochi games. McDonald’s, along with many other supporting companies, are trying to help the issue. They tweeted this logo showing their support for equal relationships and how anyone can enjoy McDonalds.
McDonalds is also trying to get everyone involved in the winning games moments by their logo, “Let’s all celebrate with a bite.” As the gold medal winners bite their medal, we should bite nuggets as if living in the moment with them.
McDonalds overall is reaching out to all audiences with different styles of promotions, showing that everyone can have McDonalds and be a part of the Sochi 2014 games.They are on their game reacting with a different campaign for every issue and utilizing social media to the fullest. The real question is does all of the publicity actually gives McDonalds a profit?