Visa has been a sponsor of the Olympic Games for more than 27 years and currently stands as the only payment card accepted at the Sochi 2014 Olympic Winter Games.
Visa’s global Olympic marketing campaign celebrates the achievements of the Olympic athletes as a means to inspire consumers to pursue their own dreams. Included in their campaign is the utilization of popular social media platforms recognized globally. Fans are encouraged to visit Facebook (www.facebook.com/visa) and Twitter (@visa) and share what inspires them.
Visa’s objective in promoting the successful athleticism of the Olympic Games and encouraging others to share their stories helps promote their brand in a positive and uplifting approach. In addition, their campaign slogan “Everywhere you want to be” sheds light on their inclusive brand that is recognized globally.
Visa’s Olympics commercial, “Everywhere” portrays the dedication and success of the Olympic athletes and inspires viewers to achieve their dreams.
For freeskier David Wise, participating in the Olympic Games wasn’t his only life-long dream. In a recent tweet, he indicated that #TeamVisa allowed him to cross “item #43” off of his bucket list, with their “Everywhere” commercial.
Visa’s marketing campaign not only celebrates the astounding achievements of the Olympic athletes, but it also gives confidence to fans and empowers them to achieve their most difficult goals, whatever they may be. After viewing Visa’s Twitter page and seeing the ad commercials, it inspired me to achieve anything I set my mind to and in return allowed me to trust Visa as a brand.
What does Visa inspire you to do?