#StripForJackie: The Internet Strips Down to Stand Up for Olympic Athlete

Lebanese Olympic skier Jackie Chamoun has come under fire by the Lebanese Minister for Sports and Youth recently after some racy images of her surfaced in the last couple of weeks. The images show the athlete naked on top of a snowy mountain wearing nothing but some underwear bottoms and some strategic covering.



The photoshoot in question actually took place three years ago and was used in an Austrian calendar where Jackie appeared along with some other athletes. Jackie took to her Facebook to clear the air, stating that the images that are currently surfacing were not actually used in the calendar and were behind the scenes photos that were not supposed to go public.

Unfortunately for Ms. Chamoun, they did.

Fortunately for her, however, the Internet stepped up to defend her, creating the hashtag #StripForJackie on Twitter and creating an “I Am Not Naked” Facebook page. Many people have posted photos of themselves in their birthday suits to show their support for Jackie.



Even some Lebanese brands posted photos to show their support of Jackie Chamoun. Almaza Beer proudly stripped down their bottle for the Olympic athlete.


Alrifai Roastery proudly displayed their nuts in a show of solidarity for the Lebanese athlete.


Jackie posted an apology to her Facebook page saying,

“I know that Lebanon is a conservative country and this is not the image that reflects our culture. I fully understand if you want to criticize this.”

Should Jackie Chamoun have had to apologize for the photos? Was a Facebook post the appropriate place to do it?


  1. Facebook may have been the platform that provided her the greatest connection to your fans/followers. However, when it comes to issues like this, do you think a video apology would have been more appropriate? Or what would have you recommended if you were her PR person?

    1. The internet has definitely become the main connection between celebrities and the public so the Facebook message wasn’t an inappropriate choice. A video apology certainly would have been more sincere in my opinion but her apology was well worded and thoughtful. She accepted the blame but made it clear that the behind-the-scenes photos were not meant to see the light of day. Had I been her PR person I probably would have suggested a video apology because it is a more personal approach as opposed to a Facebook message.

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